The impression given by Sony VAIO notebooks is that they are fashionable and beautiful, so Sony notebooks have always been favored by female consumers. But last year, Sony announced that it would sell the VAIO brand. Although many people expressed regret for Sony's move, the sale of the VAIO brand has become a fact. However, Sony has not completely given up on the VAIO brand and still holds some shares. However, the VAIO brand no longer belongs to Sony, and Sony's LOGO will no longer appear on VAIO brand notebooks. So what has the VAIO brand done in the year since it left Sony?
The first thing the VAIO brand did after leaving Sony in July 2014 was to re-release its flagship products VAIO Fit and VAIO Pro. The new products are similar to the previous SONY VAIO is exactly the same, except that the "SONY" logo has been completely erased. This is the first step on its road to independence. (VAIO upgraded VAIO Pro 13 at the end of May 2015. The upgraded MK2 introduced a VGA interface, which is more convenient for business users to connect to projectors. The biggest change in configuration is the upgrade to the fifth-generation Core. There is currently no news about the sixth-generation Core.) .
Light to thin convertible VAIO Z
In the next few months, although news about VAIO appeared from time to time, no new products were released. Until February 2015, VAIO brought two new flagship products, VAIO Z and VAIO Z Canvas. VAIO Z follows the name of Sony's classic flagship notebook product. The new meaning VAIO gives it is that the letter "Z" represents "Zero", which means everything.Starting from scratch, VAIO starts again.
Absolute black technology VAIO Z Canvas
Although another Z Canvas was released at the same time, it was not until three months later Officially launched, what’s interesting is that it inherits Sony’s consistent black technology style.
Purely an OEM VAIO mobile phone
At the beginning of this year, news about VAIO’s upcoming mobile phone products came and went. In March, VAIO really came into the public eye with a mobile phone. However, apart from the brand, this phone has little to do with VAIO. Generally speaking, it is an OEM.
In terms of configuration, it is equipped with Qualcomm Snapdragon 410 processor, 2GB memory, 16GB storage, 5-inch 720P screen, runs Android 5.0.2, and is priced at approximately RMB 2,630.
This mobile phone did not sell well, and it is not available on the VAIO official website (VAIO's official website is actually embedded into Sony's Japanese website). In August this year, VAIO's new president Ota Yoshimi mentioned that "the company is considering the possibility of launching VAIO mobile phones, and specific information may be announced at the end of August."
We can no longer see Sony VAIO brand notebooks on the market, but the VAIO brand is still launching new products, and its fashionable appearance has never changed, but it has not made many moves in the Chinese market. We rarely see VAIO brand advertisements. Some people say that the VAIO brand's advertising in one year is less than that of Apple in one month. However, the VAIO brand did not launch the PC market, it just transferred its market to Japan.